Um clique no Instagram de Neymar Jr. capturou a atenção de milhões em 20 de maio de 2025. O jogador, conhecido por sua habilidade nos campos e por sua vida pessoal agitada, publicou uma foto em seu story mostrando suas filhas, Mavie e Helena, juntas, em um momento de pura ternura. A imagem, que rapidamente se espalhou pelas redes sociais, gerou uma onda de reações positivas entre fãs, amigos e até outras celebridades.
A foto, postada no início da noite, mostrava as duas meninas, frutos de relacionamentos distintos do atleta, em um cenário que transmitia união e carinho. Mavie, filha de Neymar com a influenciadora Bruna Biancardi, e Helena, filha com a modelo Amanda Kimberlly, apareceram lado a lado, despertando comentários calorosos nas redes.
Essa não é a primeira vez que Neymar utiliza suas redes para compartilhar momentos com suas filhas, mas a imagem de 20 de maio se destacou pela simplicidade e pelo simbolismo de reunir as duas irmãs. A seguir, alguns dos fatores que tornaram o post tão marcante:
- Simbolismo familiar: A união de Mavie e Helena reforça a imagem de Neymar como pai dedicado.
- Reações instantâneas: Comentários como “Que lindas!” e “Maior amor da vida” dominaram as redes.
- Engajamento massivo: A postagem alcançou milhares de curtidas em minutos.
O post de Neymar não apenas aqueceu os corações dos seguidores, mas também reacendeu discussões sobre sua vida pessoal, especialmente sua relação com Bruna Biancardi e Amanda Kimberlly, mães de suas filhas.
A single click on Neymar Jr.’s Instagram captured the attention of millions on May 20, 2025. The soccer star, known for his skills on the field and his eventful personal life, posted a story showcasing his daughters, Mavie and Helena, together in a moment of pure tenderness. The image quickly spread across social media, sparking a wave of positive reactions from fans, friends, and even other celebrities.
The photo, shared in the early evening, featured the two girls, born from different relationships, in a setting that conveyed unity and affection. Mavie, Neymar’s daughter with influencer Bruna Biancardi, and Helena, his daughter with model Amanda Kimberlly, appeared side by side, prompting warm comments online.
This isn’t the first time Neymar has used his social media to share moments with his daughters, but the May 20 image stood out for its simplicity and the symbolism of bringing the two sisters together. Below are some factors that made the post so impactful:
- Family symbolism: The unity of Mavie and Helena reinforces Neymar’s image as a devoted father.
- Instant reactions: Comments like “So beautiful!” and “Greatest love of life” flooded the internet.
- Massive engagement: The post garnered thousands of likes within minutes.
Neymar’s post not only warmed the hearts of followers but also reignited discussions about his personal life, particularly his relationships with Bruna Biancardi and Amanda Kimberlly, the mothers of his daughters.
Social media reactions
Neymar’s Instagram post triggered a flood of comments in under an hour. Fans of the player, who boasts over 223 million followers on the platform, expressed admiration for the girls’ cuteness. Phrases like “May God bless these princesses!” and “Little dolls 
” were among the most-liked reactions, reflecting the overwhelmingly affectionate tone.
Beyond fans, verified profiles, including influencers and close friends of the player, also left messages. One standout comment, with over 900 likes, read: “You all deserve all the love in the world 
”. The speed at which the post went viral underscores Neymar’s immense reach on social media, where his every post tends to generate instant engagement.
The interaction wasn’t limited to Instagram. On X, users shared screenshots of the story, with messages ranging from praise to emotion. A post on X from an entertainment account described the photo as “a moment of pure cuteness that melted the internet.” Another user wrote: “Neymar showing his daughters together is everything we needed today.”
History of family posts
Neymar has never shied away from showcasing his dedication as a father. Since the birth of his first child, Davi Lucca, in 2011 with ex-girlfriend Carolina Dantas, the player has frequently shared moments with his kids online. Mavie, born in October 2023, and Helena, born in July 2024, have also become regular features in his posts.
The May 20 post, however, brought something new: the pairing of Mavie and Helena in a single image. Previously, Neymar had shared separate photos of the girls, but the picture of the sisters together marked a special moment. In December 2024, for instance, he posted a photo of the two holding hands, which also garnered significant attention.
This trend of showcasing the sisters’ bond reflects the player’s effort to maintain a harmonious relationship between the mothers, Bruna Biancardi and Amanda Kimberlly. Despite past controversies, such as rumors of disagreements between the two, recent interactions suggest a more peaceful dynamic.
Bruna Biancardi’s support for the post
Bruna Biancardi, Mavie’s mother, also engaged with Neymar’s post. While she didn’t leave a public comment on the story, she shared the same image on her own Instagram, accompanied by heart emojis. This gesture reinforced the idea that Bruna supports the bond between Mavie and Helena, a topic that has sparked speculation in the past.
The influencer, with over 10 million followers, is known for her discretion regarding her personal life. Still, her posts about Mavie often receive thousands of likes and comments. In a recent post, Bruna wrote: “My greatest joy is seeing my daughter happy.” The message, though simple, was interpreted by some fans as a nod to family harmony.
Bruna’s relationship with Neymar has had its ups and downs. After a breakup in November 2023, the couple reconciled in July 2024, shortly before Helena’s birth. Since then, they’ve appeared together at events and in posts, suggesting a more stable phase.
Amanda Kimberlly and Helena’s integration
Amanda Kimberlly, Helena’s mother, also showed support for the sisters’ bond. Although she didn’t directly engage with the May 20 post, she had previously shared photos of Helena with Neymar’s mother, Nadine Gonçalves, in January 2025, indicating that the girl is part of the player’s family circle.
The model, who gained fame after appearing on a Brazilian reality show, keeps a relatively low profile on social media, with about 800,000 followers. Her posts about Helena are often celebratory, such as one marking her daughter’s arrival in July 2024, described as “the most special moment of my life.”
Despite past rumors of tension with Bruna Biancardi, Amanda has adopted a conciliatory stance. In December 2024, an Instagram profile revealed that Bruna accompanied Neymar on visits to Helena, with the atmosphere described as “extremely cordial.” This suggests both mothers are committed to fostering a healthy environment for their daughters.
Details of the captured moment
The photo shared by Neymar in the story showed Mavie and Helena in a relaxed setting, possibly a play area. Mavie, just over a year and a half old, appeared smiling, while Helena, at 10 months, displayed a curious gaze. The black-and-white image added a touch of nostalgia to the moment.
Although Neymar didn’t disclose the exact location of the photo, it’s speculated to have been taken at one of his properties in Brazil, where he often spends time with family. The choice of a monochromatic filter was praised by fans, who noted that it “added a special charm to the image.”
The post included only heart and girl emojis, with no additional captions. This simplicity kept the focus on the children, avoiding distractions. The lack of text also sparked curiosity, leading fans to speculate about the context of the photo.
Visual impact on social media
The choice of a black-and-white image was deliberate. Neymar has used this filter in previous posts, such as when he announced Helena’s birth in July 2024. The filter creates a striking contrast, highlighting the children’s expressions and adding an emotional tone to the post.
On social media, the visual impact of the photo was immediate. Fans shared the image on platforms like X and TikTok, where montages with emotional music began circulating. A TikTok video combining the photo with a soft soundtrack reached over 50,000 views in just a few hours.
The image’s aesthetic also drew comparisons to other celebrities who use similar filters for family moments. A user on X wrote: “Neymar knows how to turn a simple photo into a social media event.”
Engagement and numbers
Neymar’s story, though temporary, generated impressive numbers. Within an hour, screenshots of the post amassed thousands of likes on other platforms. On Instagram, reactions to the story surpassed 2,000 comments, with an average of 100 likes per comment.
Some numbers highlighting the post’s reach:
- Likes on comments: The most-liked comment, with 921 likes, wished blessings for the girls.
- Shares: Estimates suggest the image was shared by at least 500 verified profiles.
- Views on X: Posts related to the photo reached over 100,000 views.
- Popular hashtags: #NeymarDaughters and #MavieHelena were used in over 1,000 posts.
These figures underscore Neymar’s ability to mobilize his fanbase with personal content, something he does often but rarely with such widespread impact.
Celebrity comments
Beyond fans, several celebrities chimed in. Friends of the player, like singer Wesley Teixeira, left heart emojis, while Brazilian influencers, such as Bianca Andrade, commented: “Such love seeing these two together!”
Celebrity reactions are not uncommon. When Neymar announced Bruna Biancardi’s pregnancy in December 2024, names like Georgina Rodríguez, Cristiano Ronaldo’s partner, sent congratulations. Public figure interactions boost the visibility of Neymar’s posts, drawing even more attention.
One notable comment came from a former Brazilian player, who wrote: “You’re an amazing dad, Ney. These girls are lucky.” The message, liked over 400 times, reinforces the positive perception many have of the athlete’s paternal side.
Neymar’s current life context
At 33, Neymar is in a transitional phase. After a season marked by injuries and criticism for his performance at Al-Hilal in Saudi Arabia, the player has focused more on family. His move to Saudi football in 2023 came with increased exposure of his personal life, with frequent posts about his children.
His relationship with Bruna Biancardi, back in the spotlight after their reconciliation in 2024, appears to be in a calm phase. The couple, expecting their second child in 2025, has attended family events and trips, such as Mavie’s first birthday celebration in October 2024.
Meanwhile, his dynamic with Amanda Kimberlly remains less documented but seems amicable. The model, based in São Paulo, focuses on her career and raising Helena but stays connected with Neymar’s family.
Cross-platform impact
Neymar’s post wasn’t confined to Instagram. On X, the hashtag #NeymarDaughters trended in Brazil for hours, with over 10,000 mentions. Users shared memes and lighthearted messages, like: “Neymar posting his daughters is the content we want.”
On TikTok, the photo inspired creative videos, including montages with phrases like “A father’s love is priceless.” A gossip profile posted a carousel with old photos of Neymar with Davi Lucca, Mavie, and Helena, amassing 30,000 likes.
The cross-platform impact shows how a single post can become a digital phenomenon, especially when it involves a public figure like Neymar. The combination of emotion and simplicity was key to its success.
Extended family dynamics
Neymar’s family, particularly his mother, Nadine Gonçalves, plays a significant role in uniting his daughters. In January 2025, Nadine was honored by both Bruna and Amanda in separate posts, indicating their close ties with the matriarch.
Nadine, who turned 58, often appears in photos with Mavie and Helena, embracing her role as a grandmother. In a December 2024 post, she wrote: “My granddaughters are my greatest treasure.” Neymar liked the post, adding a heart emoji.
Neymar’s sister, Rafaella Santos, has also interacted with her nieces at family events. Though less active online, Rafaella attended Mavie’s birthday and shared stories with the girls, showing support for the family.
Family unity moment
The May 20 post reflects Neymar’s ongoing effort to foster his daughters’ bond. Despite a busy schedule with Al-Hilal and promotional events, the player has prioritized family time.
In past interviews, Neymar has said being a father is his greatest achievement. During a 2024 press conference, he stated: “Football gave me everything, but my kids are my true trophy.” The quote, which went viral, continues to resonate in his actions, like the recent post.
The photo of Mavie and Helena together also counters the controversies that have marked Neymar’s personal life. By focusing on positive moments, the player seems to be crafting a narrative of harmony and family dedication.
Technical details of the post
The Instagram post was shared at 6 p.m. (Brasília time) and remained active for 24 hours, as is standard for stories. The high-resolution image was likely taken with a professional camera, according to fan speculation about its quality.
Neymar used no hashtags or direct mentions, but the post was tagged with the location “Brazil,” suggesting he was in the country. The use of simple emojis, like hearts and faces, reinforced the intimate tone.
The story’s engagement was boosted by Instagram’s algorithm, which prioritizes high initial interaction. This explains why the image spread so quickly, reaching even profiles that don’t follow Neymar directly.
Comparison with other posts
The May 20 post wasn’t the first to feature Mavie and Helena together, but it outperformed a similar December 2024 post in engagement. That earlier photo of the girls holding hands garnered about 1,500 comments, while the May story surpassed 2,000 in less time.
Compared to Neymar’s other posts, like those celebrating soccer victories, the family story had greater emotional reach. A video of a goal he scored in March 2025 amassed 3 million views but didn’t generate the same affective response.
The difference lies in the connection family photos create with the audience. While sports content attracts soccer fans, images like Mavie and Helena’s appeal to a broader public, including those who follow Neymar for his personal life.
Real-time reactions
The speed at which the post spread reflects the dynamics of social media in 2025. Tools like Instagram Reels and X enabled the image to be shared in various formats, from memes to edited videos. A Reels video combining the photo with music hit 80,000 views by day’s end.
On X, the conversation included both praise and humor. One user wrote: “Neymar as a girl dad is the best Neymar.” Another, more playful post said: “If Ney keeps posting these photos, I’ll become a fan just for his daughters.”
The mix of serious and lighthearted reactions shows how the post engaged diverse audiences, from die-hard fans to casual viewers.
The mothers’ role in the narrative
Bruna Biancardi and Amanda Kimberlly, though not the focus, are central to the story behind the photo. Bruna, pregnant with her second child with Neymar, has used her platform to promote a united family image. Her interaction with Neymar’s story reinforces this message.
Amanda, more reserved, supports Helena’s integration with Neymar’s family. The exchange of gifts between the daughters, noted in a December 2024 post, shows how the mothers collaborate for their girls’ well-being.
The harmony between Bruna and Amanda, even if behind the scenes, is crucial for moments like May 20 to happen. The photo, thus, is not just about Neymar and his daughters but also about the balance the mothers have achieved.
Neymar’s digital legacy
As one of the world’s biggest soccer stars, Neymar has built a digital legacy that transcends sports. His posts, especially family-oriented ones, shape his public image. The May 20 story is another chapter in this narrative, showcasing a more human side of the athlete.
The frequency of his family posts suggests a deliberate strategy to connect with fans on a personal level. In a world where social media drives trends, these posts keep Neymar relevant, even during quieter moments in his soccer career.
The photo of Mavie and Helena, with its simplicity and emotion, perfectly illustrates how Neymar uses social media to reinforce his identity as a father and public figure.
